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How much to charge for a UGC video in the United States

The real market band in the United States, by experience level, plus a calculator that adjusts for length, usage rights, exclusivity and rush. No sign-up.

Level	Market band per video
Just starting	USD 100 – USD 300
With delivered work	USD 300 – USD 1.000
With a proven portfolio	USD 600 – USD 3.000

Last reviewed: 2026-08-17. It's a market reference for a base UGC video, not an appraisal: the final price depends on usage rights, exclusivity and your portfolio.

Your country

Where you are todayJust starting outI don't charge yet, or barely haveI already charge for thisI have clients and a rateThis is my livingIt's my main income

LengthHow many videos

Months of paid usageHow many months the brand will run your video as a paid ad. Zero if they only post it on their own account.

ExtrasRush deliveryUnder 48 hoursExclusivityYou can't work with their competitorsRaw filesYou hand over the unedited footage

Your rate shows up here.

With the full breakdown: where the base comes from, what each extra adds, and why.

How that number is built — the base, usage rights, exclusivity and where the data comes from — is explained here.

Other markets

The rate is half the problem

Knowing what to charge doesn't help much if the number then gets lost in a chat thread. In the Hub this same quote is saved, turns into a proposal you can send, and what you actually end up charging feeds back into the rate it suggests next time.

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